The short answer to that question is, “The Golden Schmoes” are the awards given out to winners of the JoBlo.com Movie Awards, an awards presentation which has the categories chosen by you, the movie fans, the nominations chosen by you, the movie fans, and the winners chosen by you, the movie fans.
The longer answer is that since 1998 (when JoBlo.com first saw the light of day), I have been bitching about how the “professionals” in the movie industry generally have much different tastes than your average movie-goer, and how the politics, money and studio meddling are turning the Oscars and Golden Globes into big jokes, having more to do with what fashion label the stars are wearing before the festivities, than the actual movies that people enjoy watching.
Many visitors to our site agreed and bitched alongside us until 2001, the year we decided that it was time for all of us to put our money where our mouths were and organize our own JoBlo.com Movie Awards!
My whole reason for starting to write reviews in the first place many years ago, was to provide folks with a different point of view from those churned out by the typical “movie critics”, most of whom consider their responsibilities as a “job” and went about it in a very cold, pretentious and journalistic manner (not to mention that most of the space in their reviews was dedicated to outlining the plot of a film, for some reason, and that they were all pretty much in the same demographic – white males between 40-50 anyone?).
I write my reviews because I love movies, it’s as simple as that. And even after over 1,400 film reviews, I still love them and almost always find myself genuinely excited to see the next film on my list.
The same concept could be applied to “The Golden Schmoes” which were established from that same perspective. Regular folks like you and me, major movie fans, people who don’t mind admitting to liking a film on the basis of “entertainment value” every now and then (oh gosh!), who got sick and tired of watching movie award shows that almost never gelled with their own interest in movies.
The Golden Schmoes are for movie fans!! The categories are chosen by you, the nominations are chosen by you and the winners are chosen by you as well. Basically…this is where the real movie fans get the final word.
Schmoe: n. A person just like you and me with an opinion about a film which is just as worthy as any “professional” movie critic.